I wrote a lot more this year than I have in years past. At last count I was averaging over 1850 words per day, 7 days per week since the first of the year. Here is a sample from my writing today (12/24/2015):
I am testing a strategy to find the people that are most interested in what I have to offer. Here is what I am doing: I write and post to my blog daily (Monday – Friday.) Before I hit the “Publish” button, I find and share four pieces of content created by other people that are related to the theme that I am writing about.
Before I started to do this, I was getting one or two new followers on Twitter a day. That number has at least tripled since I started this campaign and I expect it to continue to rise. What I have decided to do with those new followers is follow back the ones that interest me and use their profiles to find the content I am going to share, daily, before publishing my post. I have been assembling a spreadsheet that tracks the posts I share so that I can reuse them and increase the number of posts I share (especially on Twitter, which seems to have the heartiest appetite for content out of all the social media site that I post to.)
Thinking ahead can be dangerous!
I am also aware that I could use a facelift on my site. It is not converting…at all. I have one other thing to consider and that is whether or not to continue with this business idea. I’ve pretty much made up my mind not to. I really should stop the madness and develop a better idea. I’m not making any money and that is not in alignment with my plans or goals for the coming year (or any other year, for that matter.) I have another idea that I think is better and it involves creating a podcast that features local business owners, artists and musicians. The idea is to promote local businesses and give the performing and fine art community a larger platform to increase their reach.
The Fort Worth Small Business Show
The idea is to produce a show regularly. My current thoughts are toward a podcast format that will feature segments of business discussion contrasted with local performing artist bits ranging from singer-songwriters to comedy and dramatic skits. I have no idea where this is going to go, however, I do know the next step and that is contacting people in the community to see who is going to be open to participating in this venture.
I will have to feel out what the business owners want to talk about and use that feedback to develop a show that has interest and is viable. As far as the artsy part is concerned I have a vision for painters to create the backgrounds and musicians to record the music. We could have featured performers that appear multiple times and invite new people to be on as well and test to see what kind of reaction we get.
Time to change
What I know now is that what I have been doing has not been working and that means that it is time for a change. It is log past due in my opinion, however, I can only do stuff now that will affect the future.
The show is called The Fort Worth Small Business Show. Who in Fort Who would I like to be a guest on the inaugural episode? What is in it for them? They get an interview taped for them to use in their marketing efforts, I get content for my blog and my YouTube Channel as well as material for my show.
What I intend on doing
The plan call local business owners and ask if they would like to talk about what hurdles they have overcome or are currently experiencing in their business. The purpose is to build community by sharing commonalities in struggle. When is this going to be shot? I am going to start filming in January for an April Launch. I plan on shooting and editing as many episodes in January and February as I can because the launch will involve a major marketing push in March. The idea is that from April on the marketing and production will be ongoing as long as the response is positive we will continue to create shows.
Who I am:
I’m Philip Quintas and I make it easier for customers to trust you before and after they buy from you by creating simple videos that help you help more people.
If you want one-to-one help with making better videos, I can answer your questions and even write, shoot, edit, upload and promote videos for you or any combination of these services. Sign up using the Email Address* and First Name* form on this website to get direct access to me, my experience and offerings.