Stories are memorable and people can often relate better to them than they can to raw data. When you deliver a message in the form of a well-constructed narrative it can draw the reader deeper into the ideas that you are sharing. If there are characters that have similar experiences to the ones that your viewer has had they will see themselves as that person (to a certain degree) and become involved in the storyline.
A simple story example:
At first I had a hard time with being in front of the camera because I was so focused on trying to be perfect. Every time I spoke from a memorized script I would get nervous and each hesitation in my delivery would compound my feelings of anxiety. I practiced and practiced until I could talk without thinking about the exact words I was saying and just let the emotion of what I want people to know flow through me. Now I can appear in videos without much preparation, as long I am talking about a subject that I know well and am excited about sharing.
Why this works well
Since good stories have a beginning, middle and end you are more likely to have greater audience retention because they will be following along to see how the story turns out. In a great story the listener becomes invested in the characters and is eager to learn how it works out for them. They will root for the heroes and boo the villains; they will be surprised when there is a twist and feel the comfort of a solid resolution.
A few pointers
Even when telling a completely factual account of events that have happened to you, it helps to begin with the end in mind. Know why and how you are telling the story so that you can decide which details are relevant to the conclusion. You can leave out the facts that are not necessary to conveying the idea that you are working to get across. If you are combining two stories or creating a fictitious example for illustration purposes, be sure to use actual facts that will anchor the story in reality.
Keep it simple and moving along; know where you are going and get there quickly. People are busy and they are going to give you about as much time as you are going to return value to them. If a viewer is confused or loses interest, they are going leave and you may not ever get another chance to bring them back in. It is okay to take chances, just realize that the people who are watching may not be interested in your experiments.
Who I am:
I’m Philip Quintas and I make it easier for customers to trust you before and after they buy from you by creating simple videos that help you help more people.
If you want one-to-one help with making better videos, I can answer your questions and even write, shoot, edit, upload and promote videos for you or any combination of these services. Sign up using the Email Address* and First Name* form on this website to get direct access to me, my experience and offerings.