Either memorize what you are going to say and say it with genuine emotion or “wing it.” When talking without a fully composed speech prepared, I recommend that you have a simple, basic outline memorized to stay on topic and get all points covered. If you wander down a side path, it is easier to get back on track when you clearly know where you intended to go.
Viewers can see it in your eyes when you are reading from a teleprompter or haven’t worked out how to best deliver your scripted message. There isn’t that spark of spontaneity and that sense of possible danger of messing up. Reading when on camera can prevent you from connecting directly with your audience.
Phoniness is obvious, it can do harm to your reputation as an expert
When you talk to people off camera, you typically are not reading from a script. That would seem insincere, forced and basically like you do not know what you are talking about. The same thing is true for videos. Unless you have rehearsed your presentation well and are able to go through it smoothly and with great conviction, it may not be very effective.
There is a “work around” to use sparingly, if you can
If you have to make your presentation in short sections, be sure to get the introduction done all the way through. The opening bit will be one that you are most likely going to be seen on camera delivering. After that, through the miracle of video editing, you can insert other graphic elements, like titles, photographs or B-Roll cutaways over the cuts in the main “master shot” of you talking on camera.
You can always choose your own style of presenting on video. I’m telling you this because I find it to be very challenging to maintain an authoritative position when reading directly from a script on camera. When I look down to read, my focus changes from my presentation to the written words in front of me and that breaks the concentration that I feel is necessary to convey my messages convincingly.
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